At w657, your personal data is handled with the same level of care we apply to your PKR balance — securely, transparently, and strictly for the purposes you expect. This Privacy Policy explains precisely what data we collect, why we collect it, how it is stored and protected, and the rights you hold over your own information.
Privacy queries: [email protected]
21+ Policy: w657 does not knowingly collect data from individuals under 21.
Your data is never sold to third parties or used for advertising outside w657.
This Privacy Policy ("Policy") is issued by w657 ("the Company," "we," "us," or "our"), the operator of the online gaming platform accessible at w657.org ("the Platform"). This Policy describes how w657 collects, uses, processes, stores, and protects personal data belonging to registered Players and visitors ("you," "the User," or "Data Subject") in connection with your use of the w657 Platform and related services.
w657 operates under an international gaming licence and is committed to maintaining the highest standards of data protection. This Policy applies to all personal data processed in connection with: account registration and KYC verification, deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, gameplay and sports betting activity, responsible gaming tool usage, and customer support communications.
1.1 Data Controller Identity. For the purposes of this Privacy Policy, the data controller responsible for your personal information is w657, the operator of w657.org. w657 is operated under an international gaming licence and is subject to the data protection obligations imposed by that licence's regulatory framework.
1.2 Scope of This Policy. This Policy applies to all personal data collected through: the w657.org website and mobile browser interface; account registration and login processes; customer support interactions via live chat or email; financial transactions including deposits, withdrawals, and bonus activities; sports betting and casino gameplay; and the use of responsible gaming tools such as deposit limit settings, cooling-off requests, and self-exclusion submissions.
1.3 Contact Details. For all privacy-related enquiries, data subject requests, or concerns about how w657 processes your personal data, please contact us at: [email protected]. All privacy-related communications will receive an initial acknowledgement within 48 hours and a substantive response within 30 calendar days.
2.1 Registration Data. When you create a w657 Account, we collect the following information:
2.2 KYC and Identity Verification Data. To comply with our gaming licence obligations and anti-money laundering (AML) requirements, w657 may collect and process:
2.3 Financial Transaction Data. All deposits and withdrawals made through the Platform are logged. Transaction data collected includes: deposit amounts in PKR, payment method used (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank), transaction reference numbers, withdrawal destination details, and timestamps.
2.4 Gameplay and Betting Data. w657 logs all gaming activity for the purposes of account management, dispute resolution, responsible gaming monitoring, and compliance. This includes: bets placed, games played, wins and losses recorded, bonus usage and wagering turnover, and session duration information.
2.5 Technical and Device Data. When you access the Platform, our servers automatically collect: your IP address, browser type and version, device type and operating system, referring URL, pages visited on w657.org, session duration, and technical error logs. This data is used for platform security, fraud detection, and performance optimisation.
2.6 Communications Data. When you contact w657's support team via live chat or email, we retain a log of those communications — including your queries, our responses, and any supporting information you provide — for quality assurance, dispute resolution, and regulatory compliance purposes.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity Data | Name, CNIC, Date of Birth | KYC, Age Verification, Account Management |
| Contact Data | Email, Mobile Number | Account Notifications, Support Communications |
| Financial Data | Deposit/Withdrawal History, Payment Method | Transaction Processing, AML Compliance |
| Gameplay Data | Bets, Game Sessions, Winnings | Account Records, Responsible Gaming |
| Technical Data | IP Address, Browser, Device | Security, Fraud Prevention, Performance |
| Communications | Support Chat Logs, Emails | Dispute Resolution, Quality Assurance |
w657 processes your personal data only for the purposes described below. We do not sell your personal data to any third party under any circumstances. We do not use your data to serve advertisements for other platforms or brands.
w657 processes your personal data on the following legal bases, consistent with the requirements of our international gaming licence and applicable data protection principles:
5.1 General Principle. w657 does not sell, rent, or trade your personal data to any third party for commercial purposes. Disclosure of your data to third parties occurs only in the limited and specific circumstances described below.
5.2 Payment Processors. To process deposits and withdrawals, w657 shares necessary transaction data with our payment processing partners — JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank. These processors receive only the data strictly necessary to complete the relevant transaction and are contractually bound to maintain data security standards.
5.3 KYC and Identity Verification Providers. w657 may use a third-party identity verification service to assist with CNIC-based KYC checks. Such providers are engaged under data processing agreements that restrict their use of your data to the verification service only.
5.4 Game Software Providers. Games available on the w657 Platform are supplied by third-party game developers. These providers may receive anonymised session identifiers to deliver game content and log game results. They do not receive your full identity, CNIC data, or payment information.
5.5 Regulatory Authorities. w657 may disclose personal data to our gaming licence regulator, or to other lawfully empowered authorities, where required to do so by law, gaming licence conditions, or court order. In such cases, w657 will disclose only the minimum data required to satisfy the lawful request.
5.6 Legal and Fraud Investigations. Where w657 reasonably suspects that an Account has been used for money laundering, fraud, identity theft, or other criminal activity, we may share relevant Account data with applicable financial intelligence authorities or law enforcement agencies.
6.1 What Are Cookies. Cookies are small text files stored on your device when you visit w657.org. w657 uses cookies and similar technologies (local storage, session tokens) to operate and improve the Platform, maintain your login session, and detect fraud.
6.2 Types of Cookies Used by w657.
6.3 Managing Cookies. You may manage or delete cookies through your browser settings. Please note that disabling essential cookies will impair or prevent your ability to log in to the w657 Platform and use its services. w657 does not use cookies to serve third-party advertising.
7.1 Active Accounts. Personal data associated with active w657 Accounts is retained for as long as the Account remains open and for a minimum period of five (5) years following Account closure, consistent with the record-keeping requirements of our gaming licence and applicable AML regulations.
7.2 KYC Documents. Identity documents (CNIC copies, selfie photographs, proof of payment method) are retained for a minimum of five (5) years following the completion of the KYC process, as required under applicable AML and gaming licence obligations.
7.3 Transaction Records. Financial transaction records — deposits, withdrawals, bonus activities — are retained for a minimum of five (5) years from the date of each transaction, consistent with standard financial record-keeping obligations.
7.4 Gameplay Logs. Game session logs and sports betting records are retained for a period of three (3) years from the date of each session, for purposes of dispute resolution, responsible gaming analysis, and licence compliance.
7.5 Communications. Customer support communications (live chat logs, email correspondence) are retained for two (2) years from the date of the last communication in any support thread.
7.6 Deletion After Retention Period. Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with w657's data disposal procedures, unless a longer retention period is required by law or regulatory direction.
8.1 Technical Security. w657 employs industry-standard technical security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:
8.2 Organisational Measures. In addition to technical controls, w657 implements organisational data protection practices including: staff training on data handling responsibilities; data minimisation — collecting only the data necessary for the stated purpose; a documented breach response procedure; and contractual data protection obligations imposed on all third-party processors.
8.3 Data Breach Response. In the event of a personal data breach that is likely to result in a risk to the rights and freedoms of affected Players, w657 will notify affected individuals promptly and will notify our gaming licence regulator in accordance with applicable breach notification requirements. Notifications will include the nature of the breach, the data affected, the likely consequences, and the steps w657 has taken to address the breach.
Subject to applicable law and the conditions imposed by our gaming licence, you have the following rights regarding your personal data held by w657. To exercise any of these rights, please submit a written request to [email protected] with the subject line "Data Subject Request." w657 will respond within 30 calendar days of receiving a valid, verified request.
10.1 Strict 21+ Age Gate. w657 operates an absolute prohibition on the registration and use of the Platform by individuals under 21 years of age. The Platform is not intended for, and does not knowingly collect personal data from, any individual under the age of 21.
10.2 Age Verification Process. All w657 Accounts are subject to CNIC-based age verification before withdrawal facilities are enabled. The CNIC check confirms both the identity and the date of birth of the account holder. Any account where verification cannot confirm the holder is aged 21 or above is closed.
10.3 Discovery of Underage Account. If w657 discovers that personal data has been collected from an individual under 21 — whether through registration fraud, misrepresentation, or error — we will immediately close the associated Account, void any gameplay and winnings, return deposited funds to the verified originating payment method, and permanently delete all personal data associated with that Account as soon as regulatory retention obligations permit.
10.4 Reporting Underage Access. If you are aware of any individual under 21 who has gained access to the w657 Platform, please report this to [email protected] immediately. w657 takes underage gambling prevention with the utmost seriousness.
The w657 Platform may contain references to third-party game providers whose software is embedded within our Platform. While w657 carefully selects and contracts only with reputable, licensed game providers, we are not responsible for the privacy practices of those third parties in respect of data they independently collect.
Please note that w657.org does not contain outbound links to external third-party websites beyond the game content embedded within the Platform. Where third-party payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank) are used for transaction processing, your interaction with their payment interfaces is governed by their respective privacy policies, which are separate from this Policy.
12.1 Cross-Border Processing. As an internationally licensed gaming operator, some of your personal data processed by w657 may be transferred to, and stored on, servers located outside Pakistan. Such transfers may be necessary for: hosting Platform infrastructure, processing KYC verifications through third-party providers, delivering game content from international game providers, and regulatory reporting obligations.
12.2 Transfer Safeguards. Where personal data is transferred to recipients in countries that do not provide an equivalent level of data protection to that required under our gaming licence conditions, w657 will ensure appropriate safeguards are in place — such as data processing agreements incorporating internationally recognised standard contractual clauses, or transfers to entities certified under equivalent data protection frameworks.
12.3 Your Rights Unaffected. International transfer of your data does not affect the rights described in Section 9 of this Policy. You may contact us at [email protected] to obtain information about the specific safeguards applied to any international transfer of your personal data.
w657 reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data processing practices, updates to applicable law or regulatory requirements, amendments to our gaming licence conditions, or improvements to the Platform.
Where amendments are material — such as the introduction of new processing purposes, changes to data retention periods, or modifications to data sharing arrangements — w657 will notify registered Players via email or in-Platform notification prior to the effective date of the change. The updated Policy will be published at w657.org/privacy-policy with an updated "Effective Date" at the top of the document.
Your continued use of the Platform after the effective date of any amendment constitutes your acceptance of the updated Privacy Policy. If you object to any change, you should discontinue use of the Platform and may close your Account in accordance with the Account closure procedures in our Terms and Conditions.
14.1 Privacy Enquiries. For any questions about this Privacy Policy or your personal data held by w657, please contact us:
14.2 Complaint Resolution. w657 is committed to resolving privacy concerns promptly and fairly. If you raise a privacy concern with us and are not satisfied with our response, you have the right to escalate your complaint to the data protection supervisory authority relevant to our gaming licence jurisdiction, or to any consumer protection authority with jurisdiction over your rights as a Pakistani resident.
14.3 Response Timelines. All privacy-related correspondence will receive an acknowledgement within 48 hours of receipt. A substantive response to data subject requests will be provided within 30 calendar days, or within 60 days for complex requests where w657 will notify you of the extension within the initial 30-day period.
Six data subject rights every w657 member holds over their personal information
Request a complete copy of all personal data w657 holds about you — including your Account details, KYC records, transaction history, and gameplay logs.
Request correction of any inaccurate personal data held by w657 — for example, an incorrectly recorded phone number or misspelled name on your Account.
Request deletion of your personal data. Subject to regulatory retention obligations (5-year minimum for KYC and financial records under our gaming licence).
Receive a copy of your personal data in a structured, machine-readable format for transfer — covering data processed on the basis of your consent or contract.
Request that w657 temporarily pause processing of your personal data while a rectification request or objection is under review by our privacy team.
Object to processing based on w657's legitimate interests. We will assess each objection individually and cease processing unless compelling grounds exist to continue.
Withdraw consent for any processing based on your consent at any time. This does not affect the lawfulness of processing already carried out before withdrawal.
If you are not satisfied with w657's response to a privacy concern, you have the right to escalate your complaint to the relevant supervisory authority under our gaming licence.
Bank-grade security measures keeping every Pakistani player's information safe
All data transmitted between your browser and w657's servers is encrypted using 256-bit SSL — the same standard used by HBL and UBL for internet banking. Every login, every transaction, every form submission — fully encrypted.
Your w657 password is never stored in readable form. It is converted to an irreversible cryptographic hash — meaning not even w657's own technical team can read your password. Forgotten passwords must be reset, not retrieved.
w657 staff can only access personal data that is strictly necessary for their specific operational role. No single employee has unrestricted access to all player data. Access is logged, monitored, and audited.
Automated systems monitor all Platform activity around the clock for unusual login patterns, multiple Account registrations from the same device, and suspicious transaction behaviour — protecting your Account from misuse by others.
w657's Platform infrastructure undergoes regular vulnerability assessments and independent penetration testing. Security findings are remediated on a priority basis, with critical vulnerabilities addressed within 24 hours of discovery.
Player data is stored on secured, access-controlled servers with firewall protection, intrusion detection, and encrypted backups. Physical access to server facilities is restricted and logged. Data at rest is encrypted in addition to data in transit.
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